Working with Australian men’s magazine Smith Journal, we tagged along as popular food blogger and all round nice guy Rohan Anderson (of http://wholelarderlove.com/) built a log cabin cold smokehouse from the ground up.
The first in a series of videos planned for Smith Journal, our aim with this video was to deliver a visual style to match the look of the Smith brand, and a storytelling vehicle to extend the appeal of the print magazine online. We feel that the subtle delivery of the story, along with the engaging camera work really brings to life a magazine we love and read ourselves.
The film was shot across 5 weeks in chilly Ballarat just outside of Melbourne, primarily using Canon 5d Mk2 and Mk3 cameras. Though people have criticised the soft look of the Mk3, here I think it shines, delivering a more filmic look to the scenes the camera was used on.
© 2013 Commoner | Theme by Eleven Themes